Cookie Policy

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, keep your cart working, and understand how the site is used. Similar technologies include pixels, local storage, and tags used by analytics or advertising partners.

We use cookies and similar technologies to:

• Run essential store functions (cart, checkout, account login, security).
• Remember preferences and improve site performance.
• Understand traffic and shopping behavior through analytics.
• Measure marketing effectiveness and, where allowed, show relevant ads.

• Essential / strictly necessary — required for the site and checkout to work. These generally cannot be disabled if you want to shop.
• Functional — remember choices like region or recently viewed products.
• Analytics — help us see which pages are useful and where friction happens (for example via Shopify or analytics tools).
• Marketing — used by us or partners to measure campaigns and personalize ads where permitted by law and your choices.

Some cookies are set by third parties that help us operate the store — including Shopify, payment providers, analytics platforms, and advertising partners. Those parties may collect information according to their own policies. We encourage you to review their privacy and cookie notices.

You can control cookies in several ways:

• Use any cookie banner or preference tools we display on the site (when available).
• Adjust your browser settings to block or delete cookies. Blocking essential cookies may break cart or checkout.
• Use industry opt-out tools for interest-based advertising where available in your region.
• Unsubscribe from marketing emails separately — that preference is not the same as cookie controls.

Session cookies expire when you close your browser. Persistent cookies remain for a set period (or until you delete them) so the site can remember you on return visits. Duration varies by cookie and provider.

We may update this Cookie Policy as our tools or legal requirements change. The "Last updated" date at the top reflects the latest revision.

Questions about cookies or privacy? Reach us via Contact or email hello@mycravetheory.com. Also see our full Privacy Policy.