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CRAVE THEORY
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Crave Theory

Privacy Policy

Last updated July 31, 2026

This Privacy Policy explains how Crave Theory ("we," "us," or "our") collects, uses, shares, and protects personal information when you visit mycravetheory.com, shop with us, or otherwise interact with our brand.

We wrote this to be readable. If something is unclear, contact us and we will help.

On this page

  1. Who we are
  2. Information we collect
  3. How we use your information
  4. How we share information
  5. Your choices & rights
  6. Data retention & security
  7. Children's privacy
  8. International visitors
  9. Changes to this policy
  10. Contact

Who we are

Crave Theory operates the online store at mycravetheory.com. For privacy questions, use our contact page or email hello@mycravetheory.com.

Information we collect

Depending on how you use the site, we may collect:

  • Account & order details — name, email, shipping/billing address, phone number, and order history.
  • Payment information — processed securely by Shopify and our payment providers. We do not store full card numbers on our servers.
  • Communication data — messages you send through contact forms, email, or SMS/marketing opt-ins.
  • Device & usage data — IP address, browser type, pages viewed, referring URLs, and similar analytics.
  • Cookies & similar tech — described in our Cookie Policy.

How we use your information

We use personal information to:

  • Process, fulfill, and ship orders (including subscriptions).
  • Provide customer support and respond to questions.
  • Send transactional messages (order confirmations, shipping updates).
  • Send marketing communications when you have opted in (you can unsubscribe anytime).
  • Improve the site, products, and shopping experience.
  • Detect fraud, enforce our Terms, and comply with law.

How we share information

We do not sell your personal information. We may share information with:

  • Service providers — Shopify, payment processors, shipping carriers, email/SMS tools, and analytics partners who help us operate the store.
  • Legal & safety — when required by law, or to protect rights, property, and safety.
  • Business transfers — if we are involved in a merger, acquisition, or asset sale, information may transfer as part of that transaction.

Partners are expected to use your information only to perform services for us and protect it appropriately.

Your choices & rights

Depending on where you live, you may have rights to access, correct, delete, or export your personal information, or to opt out of certain processing or marketing.

  • Update account details in your store account when available.
  • Unsubscribe from marketing emails via the link in any message.
  • Request access or deletion by contacting us through the contact page.
  • Manage cookies as described in our Cookie Policy.

We will respond to verified requests within the timeframe required by applicable law.

Data retention & security

We keep personal information only as long as needed for the purposes above — including order records, legal obligations, dispute resolution, and enforcing agreements.

We use commercially reasonable safeguards to protect information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

Children's privacy

Our store is not directed to children under 13 (or the equivalent minimum age in your region). We do not knowingly collect personal information from children. If you believe we have, please contact us and we will delete it promptly.

International visitors

If you access the site from outside the country where we operate, your information may be processed in the United States or other locations where our providers operate. By using the site, you understand that your information may be transferred to those locations.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will change when we do. Continued use of the site after changes means you accept the updated policy, to the extent permitted by law.

Contact

For privacy questions or requests:

  • Contact page
  • Email: hello@mycravetheory.com
  • Website: mycravetheory.com

Questions about this policy?

We are happy to clarify anything — reach out and we will get back to you.

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Crave Theory envisions a beauty landscape where haircare is no longer viewed as a clinical chore, but as an irresistible daily indulgence.

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