FAQs
No filler story. No hero-ingredient theater. Just smart support where your routine needs it.
No. Nothing will, whatever the label says. What the routine does: cleanse without stripping, condition with real slip, support the scalp, and seal the lengths — so your hair looks and feels better wash after wash. Consistency is the active ingredient.
Yes — from fine to coily. The formulas are built around what hair actually needs (cleansing without strip, moisture with slip, scalp support), not a single texture myth.
Yes. The line is designed to be gentle on color-treated and keratin-treated hair — no harsh stripping that fades dye or fights your treatment.
Yes. The full Crave Theory line is silicone-free, so you're not coating hair in something that builds up and blocks moisture over time.
No SLS or SLES. We use milder surfactants that clean without the squeaky, stripped feeling — so your next wash starts from a better place.
CloudBond™ Blend is the soft-hold, high-slip system in the Cloud Glaze line — it helps lengths stay cushioned, detangled, and glossy without a heavy coat.
Peptide Dew Drops are a lightweight leave-in support for scalp comfort and length softness — a dew, not a grease. Use on damp or dry hair where you want calm and slip.
Fresh cucumber water with a clean tonic lift — cool, green, and quietly spa-like. Not sugary dessert. Not perfume cloud.
The cookie packaging is packaging — not food. Do not eat it. Always check the product ingredient list for allergens that matter to you, and skip anything that doesn’t fit your needs.
Most people do best washing 2–4 times a week and using the leave-in as needed between washes. Listen to your hair — consistency beats intensity.